Consulting
We teach you and your team the basic product requirements of the contract sector & provide valuable insights into the successful approach to the target group of planners/interior designers.
Workshop Focus Object
AIM of the Workshop:
- Knowledge of the process of interior design projects and the timing of product selection.
- After this workshop you will know which market requirements your products should fulfil for the contract sector.
- You and your team will be trained in what you can do to increase the visibility of your products among planners/interior designers
- Knowledge of the analogue and digital communication channels that are important for the industry
- Our workshop supports you in building up a professional and trusting relationship with the target group of planners/architects
Content of the workshop:
- Establishing and expanding networks in the contact market with a focus on the target group of planners/interior designers: you will get a look into the working methods and product selection criteria of planners. Concept design, project process and tenders.
- We will inform you about the basic product requirements of the contract sector in terms of trends, design, visual language, cad data and certificates.
- You will learn how you can increase the visibility of your products with planners.
- We will show you how you as a manufacturer can reach the target group of planners/interior designers and convince them to plan your product/furniture.
Key Data Workshop FOKcUS OBJEcT:
The workshop is aimed at management, sales staff and the marketing department of furniture manufacturers who want to learn more about products in the contract business.
Ideal group size: up to 10 team members.
Duration: 4 hours (combination of informative & interactive part)
Preparation: In order to address your situation as specifically as possible we will send out a short questionnaire in advance on which you will also have the opportunity to collect your questions.
1:1 Consulting
In addition we go more in detail to dedicated matters. we offer our development workshops "Transformation of market requirements into new product developments " or individual 1:1 support for your path through a combination of consulting and professional design.
In case of interest don´t hesitate to contact us.
